If you’re a local business owner, and you’re not using Google My Business, then you’re missing out on an extremely valuable opportunity to reach customers in your local area. If you have yet to hear, Google has streamlined all of their local business directory services into a comprehensive platform that makes local customer marketing easier and more effective.
Moving forward, the Google My Business pages will have a key role in determining the way that local businesses rank in search results. However, if you’re still new to the game check out these important features you should know and why you should be using this platform.
What is Google My Business?
Essentially, Google My Business makes it simple for businesses to share information with their customers. It minimizes the need to maintain a number of different dashboards, combining the “discoverability” functions offered by Google Maps and Search, the interactive and social functions of Google Place, and the local listing features of Google Places, into a simple to use and manageable platform.
Google My Business also provides analytical insights as to where your reviews originate, the number of visitor you get, and it can even pull statistics from Google Analytics. With these new enhancements, your business now has more opportunity than ever before to optimize the listings to help them rank higher in the search results.
How to Optimize Your Results with Google My Business.
Google My Business is not just another one (of the already too many) social media platforms. The dynamic search algorithm is changing all the time and it is becoming more and more critical to keep up to date with all the adjustments that are constantly being made. The most recent release from Google was the unofficially named “Pigeon” algorithm that is targeting local search results. Consequently, your Google My Business page can significantly impact your rank.
There are a number of ways you can utilize Google My Business.
- The dashboard can monitor your updates, ensuring your business information remains current.
- Platforms are used to begin conversations with current and potential customers.
- Receive instant feedback on services, products, or other aspects of your business.
- Network with others in your industry.
Google My Business is much more than just another platform to socialize on. In fact, the unique features offered are designed specifically for business owners. With the help of Google My Business you can minimize the amount of time it takes to rank in local searches, making it a tool that all businesses, no matter their size or industry, should invest some time and effort into.
If you are ready to learn more about the importance of local search and how to optimize your business with Google My Business, give us a call today at 732-595 3150.
