Small business owners across the US are rapidly moving toward a digital marketing model to target and find new customers. This is due in large part to the explosion of social media, the growth of content marketing across industries, and the overall consumer use of the Internet. People are accessing news, entertainment, marketing messages and more from mobile apps, social media sites and email marketing messages.
Internet research firm Forrester Research predicts that by 2019, marketers will spend over $100 billion on SEO, Web display advertising, social media marketing, and email marketing. That number will eclipse their spending on TV and radio advertising, as noted by eContent Magazine.
Americans today are turning to their Web browsers, their mobile phones and assorted apps to get information about their daily world. Because of our growing use of the internet, marketers are using digital means instead of advertising in printed publications, television and radio. Marketers have to meet their customers where they are. And if you’re a small business, now is the time to meet them with a strong online marketing strategy.
In a nutshell, local businesses can utilize its company website, social media sites, email marketing and more in its digital marketing arsenal (per Business News Daily). Most Web marketing experts suggest that a small business start with a simple, effective website that’s built with a solid SEO foundation, which encourages search engines to pick up your page info. Here are some of the successful tactics that small business marketers are utilizing in digital marketing:
Social Media
- Google Plus
- Vine
- LinkedIn Forums
- Reviews/Social Reputation
- Social Media Advertising
Lead Generation
- Lead Gen services
- Location Based Services
- Search-Display Ads
SEO
- Link Building
- Email Marketing
- Keyword Building
Brand Awareness
- Blogging
- Content Marketing
- Infographics
- Case Studies
- Online Video
- Mobile Apps
If your business is ready to find new customers using digital marketing, contact the online marketing experts at SoMoLocal for digital marketing solutions aimed at small and medium sized local businesses. SomoLocal uses the right digital strategies that matter most for your business. Visit our website to learn more about digital marketing today.
